FanDuel is the first US sportsbook operator to roll out an AI-based tool to help customers construct their parlays. As reported in Forbes, AceAI is available as of Tuesday for eligible customers who want advice on their planned wager for NFL and NBA games.
This means that a user can ask the tool what it thinks of Patrick Mahomes’ chances of throwing three touchdowns in a game or whether adding a moneyline on the Chicago Bulls game makes sense. You can get stats-based insights into these bets and receive recommendations on potential wagers.
tool is even trained to identify potential problematic betting behavior
The tool is even trained to identify potential problematic betting behavior. If someone makes a concerning inquiry, they can be directed to the responsible gambling page or contacted by a member of the support team.
The person behind this tool is FanDuel Vice President of Product Transformation and Innovation Jon Sadow. Speaking to Forbes, he said that the sportsbook can leverage its position as the market leader to use data to “actually put into customers’ hands that empower them to make educated decisions.”
Parlays are a big earner for operators, so any steps they can take to encourage people to place these types of wagers will benefit their bottom lines.