As one of the first US states to embrace legal sports betting after the federal ban ended in May 2018, New Jersey has benefited greatly in the intervening years. In 2024, the state raised $75m in taxes from online sports betting.
However, one area of contention is the prevalence of sports betting-related ads that people are seeing. A new poll from Fairleigh Dickinson University (FDU) found that 76% of the state’s voters would like a limit on the number of ads.
People are inundated with marketing messages on social media, while watching sports, and even on billboards as they drive around. Operators spend huge amounts of money to try to gain exposure, with DraftKings allocating $1.26bn in 2024 to its sales and marketing nationwide.
capping these messages would be a popular way for lawmakers to curry favor
FDU Poll Executive Director Dan Cassino believes capping these messages would be a popular way for lawmakers to curry favor, calling it a “slam dunk issue” and highlighting how even people who gamble regularly “seem to be fed up with all the ads.”